Now I know why John Carlton signs everything "Stay frosty"! He is salty. If he were a woman I'd say he's sassy but he's not so I'll call him salty instead. It's a much more masculine adjective. :)
This is an entertaining post on the advantages of long copy over short copy. Check it out - I guarantee you'll learn a thing or two.
All of his posts enforce my firm belief that he is a master. I love his copy. Enjoy.
Create a nice day,
Lara
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