What's the single greatest asset a copywriter can have?

Many copywriters have pondered this question but few have managed to nail it as simply and elegantly as Daniel Levis in this edition of The Total Package.

Do you have the key ingredient for great copy?! Read on and find out.

All the best,

Lara

Feeling the Fever

Well I know it's been 10 days since I wrote - I was in Wisconsin for most of those days and upon my return to Colorado, I came down with a bad viral infection. I've got a high fever, chills, aches and a sore throat.

Wish me a speedy recovery!! I'll give you a proper post when I'm better.

All the best,


Lara

Another Great Total Package Article

Here are some great marketing tips for copywriters everywhere!

Enjoy.

Some Cool Copy!

Do you know how Robert Ringer is? He's a self-help legend and best-selling author. In other words, he's damn good.

Did you know he loves the copy on this page? He had this to say about it:

"Don't know how I came across this link,but I'm obliged to tell you that it's really excellent ad copy. I rarely compliment anyone's copywriting, as most of the stuff out there is schlock. But if you wrote thisyourself, my hat's off to you. Good to see quality stuff for a change."

See the copy he's talking about on Joe Vitale's page. It's right here.

Forgiveness

It has been a rough few weeks and I've had to learn how to forgive myself for my limitations. Currently I've been pushing myself to look for ad agency work (freelance or full-time), look for a new apartment, consider looking for a new car AND figure out how long I'm staying in Denver.

Today I realized I need to let go and be where I am and simply be happy with it. I was beating myself up today for not accomplishing very much in the last 2 weeks.

Then I realized how ridiculous that idea really is: I'm still in physical and emotional recovery from the accident. I spend close to 12 hours of every day either going to, coming from or being at my contract job. Isn't that enough???

My physical recovery has become mentally and emotionally difficult. I do not have the energy to go out at night so I stay in (often by myself), on the weekends it's tough to go places so I stay in or stay close to home. I'm not enjoying the outdoors as I normally do and that has become a mental burden as well (why I am living in this glorious state if I'm not going to enjoy it? I had that thought today...as well as why I am living 800 miles away from my family if I'm not fully enjoying Colorado).

I'm not used to being limited by my body; I do what I want, when I want and on my own terms. If I decide to run a half-marathon in 2 hours, I do it. If I decide to climb a 5.9 route, I do it.

But not for the last 6 weeks. I simply get through the day and deal with the pain. That makes me miserable ... but I am improving and getting better. So I focus on where I am at versus where I have been instead of where I think I should be.

In essence, I'm being taught to be patient with myself and to take today for what it is: a day to be grateful for and so I am!

Recovery

Hmm...there isn't a whole lot to update you on! I've been working my usual daily contract gig and am exhausted by the time I get home.

Between the continuous volume of work, the two hour mass transit commute and the never-ending pain in my body (from the car accident), I am just plain wiped out when I arrive home. I do my best to focus my energy and thoughts on work and healing my body. I'm getting there!

So here's a brief update...just the basics:
*still in Denver
*still looking for ad agency work
*still in pain
*small claims court process starts next week (I am suing the man who hit me)

And that's about it.

I'll find some great copywriting updates for you and post before the end of the week. You deserve more than a few lines about my life!