Last Lecture Professor Dies

At times I post news on this site that doesn't seem directly or overtly "copywriting" in nature. Today is a day like that. But as I have expressed in the past, always remember that any sort of communication that evokes a response has a copywriting lesson in it. The nature of copy is such that it is a form of communication designed to evoke a response. So here's your lesson for today:

Randy Pausch, known by many as the "Last Lecture" professor, died in his home today after a long-fought battle with pancreatic cancer. Pausch became famous for a lecture he gave called the "Last Lecture: Achieving Your Childhood Dreams". The video is below.