Busy Bee - That's Me!

Yep, it's been busy around these parts. I'm packed and ready to move...it's going to be hot though! I've got at least 4 friends coming over to help so hopefully it will go quickly. And my new place has a pool so you know how I'll be spending my afternoon. :) :)

Also I may have limited Internet access for the next few days so my posting may be spotty but I'll do my best.

So for now, adieu! Rest and be well.

Create a nice day,


Lara

That John Carlton Is One Salty Dog

Now I know why John Carlton signs everything "Stay frosty"! He is salty. If he were a woman I'd say he's sassy but he's not so I'll call him salty instead. It's a much more masculine adjective. :)

This is an entertaining post on the advantages of long copy over short copy. Check it out - I guarantee you'll learn a thing or two.

All of his posts enforce my firm belief that he is a master. I love his copy. Enjoy.

Create a nice day,

Lara

Midweek Mover

It's been a long week already. I've spent my nights packing and my days at a temp job. Granted this temp job was pretty easy - my only responsibility was to answer phones. They rarely rang so in essence I simply had to show up.

Anyway, the move is underway. The first big step is to spend a week in Chicago and I booked my flight today. I'll be there from July 23rd through July 29th. Wish me interviews!

I'm continuing to expand my network and asking people to contact their friends for me. So far I've been introduced to one woman with Leo Burnett - that is exciting! I'm thrilled to talk to her and hopefully her contacts as well.

Enough about me, it's time for another brief educational tip! In this article, Clayton, the Man, Makepeace shares his thoughts on fully utilizing copywriting techniques. Enjoy!

Moving...

Well it's official, I have 7 days to move out my house. I'll have temporary housing for the next 1-2 months while I plan the Chicago thing. It's a bit stressful and uncertain but it will be okay no matter what.

So this week will consistent of a lot of packing, selling and donating. I'm getting rid of anything I don't absolutely need because I'm paying to ship it to Chicago.

It'll be a good exercise in clearing the junk out of my life!!

Can you be a copywriter?

Clayton Makepeace is arguably one of the best out there...he's definitely one of my teachers. He took some time to discuss advice and tips for any of us interested in pursuing copywriting as a profession/career/vocation.

Since he is one of the masters, it's worth your time to read (and re-read as I did today).

Enjoy it here.

Hot Stuff

Yes it's hot here today ... and about 10 degrees hotter in my office because it's upstairs. Time to get a fan going in here...the sweat on my legs is running like the Mississippi at its southern mouth. It's flowing fast!

Just the usual update for today: spent the day temping and am exhausted from moving and unpacking boxes, closets and things. I'm glad to have the work because I like the income though.

In the evening I emailed a few people about Chicago, listed my furniture for sale on craigslist and did a search for info on Vernon Howard. I'm working on a small project for my local copywriting friend about him. Not finding a great deal about his early years though and that's the info I need!

Things are progressing on the Chicago side. I've got a place to stay for a few nights in July and August. My friend's friend's works in the ad biz there so I'm eager to talk to that person and learn more. Keep your fingers crossed!

In other news, I'm moving out either the 1st weekend in July or the 2nd. Then I'll be a box lady for a bit. What an eventful summer...I wasn't aware I wanted to create this for myself. :\

I'm off to rest and unwind before turning in. Hope you are having a terrific Tuesday.

Create a nice day,


Lara

Moanday Monday

It is pretty tough to work all day, take care of a house and then find time for job searching/apartment living/figure-out-what-I'm-going-to-do-in-the-next-few-weeks-type planning as well. Not to mention updating this blog for you!


I met with a local freelance copywriter to learn more about his career path. He worked for a few of the biggies (JWT, Leo Burnett, etc) and spent almost a decade in Chicago. Currently all of his clients are ad agencies he has worked with in the past (or has become acquianted with over the course of his advertising tenure). He doesn't solicit clients, he just picks up overflow projects from a variety of agencies.


He also recommended I consider a semester or two of school at a specialized advertising school so I can build my portfolio...that or I find a young art director to team up with and conceptualize spec ads.


Great input and insight on his part and I'm exploring both the school and the team concept options.


My next step is to contact more agencies, talk to a few other friends and get things in place for my visit in late July. I'm planning to be in the Windy City from the 19th/20th til the 28th. Hopefully I can find a place to stay and can meet with some acquiantances as well.


Exciting times!!


That's my update but I wanted to take the focus off of me for a moment and share some copywriting knowledge with you. Straight from The Man himself, here's today's newsletter from Clayton Makepeace.

Clayton shares some tidbits on online marketing, copywriting, web traffic and all the other good stuff we love to hear him rant about!!

Enjoy.

Create a nice day,


Lara